愛污传媒

Skip to main content

Google packs more artificial intelligence into new Pixel phones, raises prices for devices by US$100

Share

Google on Wednesday unveiled a next-generation Pixel smartphones lineup that will be infused with more with more artificial intelligence tools capable of writing captions about photos that can be altered by the technology, too.

The injection of more artificial intelligence, or AI, into Google's products marks another step in the company's attempt to bring more of the technology into the mainstream -- a push they signaled they were embarking upon during their annual developer's conference five months ago.

"Our focus is on making AI more helpful for everyone in a way that is bold and responsible," Rick Osterloh, Google's senior vice president of devices and services, said during Wednesday's event held in New York. As if to leave no doubt about Google's current priorities, Osterloh described the new Pixel 8 and Pixel 8 Pro phones as a conduit for having "AI in your hand."

The company's next moves will include allowing its 7-year-old Google Assistant to tap into the company's recently hatched AI chatbot, Bard, to perform tasks. The expanded access to Bard comes just two weeks after Google began connecting the AI chatbot to the company's other popular service such as Gmail, Maps and YouTube.

Google is leaving it up to each user to decide whether to allow Bard to interact with its other services in an effort to address worries about AI sifting through potentially sensitive information in its effort to learn more about language and people.

One of the new tricks that the Bard-backed assistant is supposed to be able to do is scan a photo taken on a phone powered by Google's Android software and generate a pithy caption suitable for posting on social media. As Google has been doing with most of its AI gambits, the Bard-backed Google Assistant initially will only be available to a test audience before it is gradually offered on an opt-in basis to more owners of the latest Pixels.

As has become common across the industry, most of the other technology in the Pixel 8 and Pixel 8 Pro phones unveiled during an event in New York will be similar to what has already been available in last year's models.

One of the main selling points of the new phones will be improved cameras, including more AI-empowered editing tools that will mostly be available on the Pixel 8 Pro. The AI features will be able to spruce up photos, zoom into certain parts of images, substitute faces taken from other pictures in group shots and erase objects and people completely from images.

Google is counting on the new AI twists added to this year's lineup will be enough to justify a price increase -- with the starting prices for both the Pixel 8 and Pixel 8 Pro increasing by US$100 for last year's comparable models.

That will result in the Pixel 8 selling for US$700 and the Pixel 8 Pro for US$1,000 when they go on sale in stores next week. Apple also raised the starting price of its top-end iPhone by US$100 when its latest models came out last month, signaling inflationary pressures are starting to drive up the costs of devices that have become essential pieces of modern life.

The Pixel 8 Pro will also be able to take people's temperatures -- an addition that could be a drawing card in a post-pandemic era as various strains of COVID continue to evolve. But Google is still trying to get regulatory approval to enable that capability in the U.S. A 2020 phone, the Honor Play 4 Pro made my Huawei, also was able to screen for fevers, so Google isn't breaking totally new ground.

Despite generally getting positive reviews, the Pixel phones have barely made a dent in a market dominated by Samsung and Apple since Google began making the devices seven years ago. But they have been gaining slightly more traction in recent years, with Pixel's share of the high-end smartphone market now hovering around 4% from less than 1% three years ago, according to the research firm International Data Corp.

Google can afford to make a phone that doesn't generate huge sales because it brings in more than US$200 billion annually from a digital ad network that's anchored by its dominant search engine. A big chunk of the ad revenue flows from the billions of dollars that Google pays annually to lock in its search engine as the main gateway to the internet on the iPhone and Samsung's Galaxy lineup.

The agreements that have given Google's search engine a lucrative position on phones and computers are the focal point of an ongoing antitrust trial in Washington, where the U.S. Justice Department is trying to prove its allegations that Google has been abusing its power to stifle competition and innovation.

CTVNews.ca Top Stories

Elections BC released its first partial results of the final count in B.C.'s 2024 provincial election Saturday afternoon, and the data shows NDP candidates gaining in some tight races.

Huntsville OPP and the Special Investigations Unit (SIU) are conducting a homicide investigation after three individuals were found dead in a Huntsville neighbourhood Friday evening.

Angela Salvatore had been away from her father's hospital bedside for just over an hour when she says she got a frantic call from a nurse, pleading with her to calm him down.

Ontario Provincial Police say a 16-year-old has been charged with second-degree murder after a 15-year-old was found dead at a home in Perth, Ont. Friday afternoon.

Canadian Ryan James Wedding finished in 24th place in the parallel giant slalom at the 2002 Winter Games in Salt Lake City, but the snowboarder wouldn鈥檛 go on to improve his results in Torino four years later.

Local Spotlight

A new resident at a Manitoba animal rescue has waddled her way into people's hearts.

Hundreds of people ran to the music of German composer and pianist Beethoven Wednesday night in a unique race in Halifax.

He is a familiar face to residents of a neighbourhood just west of Roncesvalles Avenue.

A meteor lit up our region's sky last night 鈥 with a large fireball shooting across the horizon over Lake Erie at around 7:00 p.m.

Residents of Ottawa's Rideauview neighbourhood say an aggressive wild turkey has become a problem.

A man who lost his life while trying to rescue people from floodwaters, and a 13-year-old boy who saved his family from a dog attack, are among the Nova Scotians who received a medal for bravery Tuesday.

A newly minted Winnipegger is hoping a world record attempt will help bring awareness for the need for more pump track facilities in the city.

A Springfield, Ont. man is being hailed a 'hero' after running into his burning home to save his two infant children.

Hortense Anglin was the oldest graduate to make her way across the platform at York University's Fall Convocation ceremony this week. At the age of 87, she graduated with an Honours degree in Religious Studies.

Stay Connected