TORONTO - Popular video-sharing website YouTube launched a Canadian version today.

The company says YouTube.ca will highlight made-in-Canada content.

As well, content uploaded by users in Canada will show up as "top favourites'' and "recommended content'' on the site.

YouTube says the Canadian site will give Canuck users the chance to increase their exposure.

YouTube has already signed agreements with Canadian content partners including the CBC, the CFL and Sony BMG Canada.