She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life blurred for Margot Robbie during the whirlwind international press tour for the Greta Gerwig-directed movie.
On July 12, Robbie attended the filmâs London premiere in her most extravagant look â a custom Vivienne Westwood gown modelled after Mattelâs âEnchanted Eveningâ Barbie released in 1960. Before that, at the world premiere in Los Angeles, she recreated the â60s âSolo in the Spotlightâ doll with a black glittering Schiaparelli number and flamboyant tulle hem.
Robbie and her stylist, Andrew Mukamal, fully committed to delivering some of Barbieâs iconic looks, which Mukamal shared on Instagram. In one image, Robbie posed in a black-and-white striped summery Herve Leger dress that resembled the original Barbieâs beach romper in 1959. In another, she stepped out at the Seoul premiere in two different hot-pink ensembles made famous with 1985âs âDay to Nightâ Barbie: a knee-length suit and glittery tulle gown, updated by Versace.
Robbieâs commitment to staying in sartorial character on the red carpet has been dubbed â,â following in the recent footsteps of the spidery details Zendaya donned while promoting âSpiderman: No Way Home,â Jenna Ortegaâs gothic glamour for âWednesdayâ and Halle Baileyâs, well, mermaid gowns for âThe Little Mermaid.â
Itâs a fashion tactic that appeared to have particularly struck a chord with âBarbie,â as excitement mounted for the summer blockbuster. (Warner Bros. Pictures, which is distributing the film, is also owned by CNNâs parent company Warner Bros. Discovery.) Images of her outfits went viral thanks to their nostalgia factor, while Mukamal was praised for his creative and flattering takes.
See highlights from Robbieâs wardrobe below.