Donald Trump has a new political foe, and it isnât a Democrat or an old-stock Republican. In fact, he isnât even real.
A from the University of Pennsylvania found that people who have read the wildly popular Harry Potter series are less likely to support Donald Trump.
Researchers say the seriesâ core virtues â respect for societal differences, opposition to violence and the rejection of authoritarianism â seemed to resonate with readers no matter their political slant, religion, age or gender.
âBecause Trumpâs political views are widely viewed as opposed to the values espoused in the Harry Potter series, exposure to the Potter series may play an influential role in influencing how Americans respond to Donald Trump,â Diana Mutz, a professor of political science and communication at the American university, wrote in a statement.
âIt may simply be too difficult for Harry Potter readers to ignore the similarities between Trump and the power-hungry Voldemort.â
The study polled a nationally representative sample of 1,142 Americans in 2014 and again in 2016. Participants were asked how many Harry Potter books theyâd read and their opinions on waterboarding, the death penalty, and the treatment of gays and Muslims.
But in 2016, Mutz slipped in a timely political question. She asked participants to rate their feelings about Donald Trump on a scale from zero to 100.
The study found that respondentsâ evaluations of Trump were lowered by roughly two or three points for each Harry Potter book they read.
âThis may seem small, but for someone who has read all seven books, the total impact could lower their estimation of Trump by 18 points out of 100,â Mutz wrote.
Respondents were also more likely to report positive opinions on gays and Muslims after reading the books, researchers found.
As for party affiliations, Mutz found no discernable link between a personâs political views and the likelihood that they had read the Harry Potter books.
âHarry Potter effectâ disappears in films
Researchers say the correlation is likely driven by the impact that sitting down and reading the series â more than 4,100 pages total over seven books in the U.S. editions -- had on readers. In fact, they found that the so-called âHarry Potter effectâ vanished when they studied participants who simply watched the movies. Researchers hypothesized that the books were more effective than the film series at influencing opinions because they take more time and sustained focus to finish.
âThroughout the series, love and kindness consistently triumph over aggression and prejudice,â wrote Mutz. âItâs a powerful positive theme, and thus not surprising that readers understand the underlying message of this storyline, and are moved by it.â
It isnât the first time Trump has been compared to Lord Voldemort, also known as He-Who-Shall-Not-Be-Named and âthe dark lord.â Last December, the BBC that quoted Twitter users who drew the comparison and suggested that Trumpâs signature blonde hair was one of his âhorcruxesâ -- that is, a vessel containing a fragment of his soul that would need to be destroyed in order for him to die.
Author J.K. Rowling later responded to the article and tweeted: âHow horrible. Voldemort was nowhere near as bad.â
How horrible. Voldemort was nowhere near as bad.
â J.K. Rowling (@jk_rowling)
How house elves influenced Americans
The U.S. study pointed out specific plot points that seemed to counter Trumpâs political ideology.
For instance, in the early books, Harry and his friends (particularly Hermione Granger) stand up for house elves, a group of magical creatures bound to serve their masters. The book also includes âhalf-bloodsâ â a wizard of partial muggle (non-magic) descent â that is targeted for extermination by Lord Voldemort and his gang of evil Death Eaters. The books repeatedly include the sentiment that all wizards and magical creatures are created equal and deserve respect.
âTrump, by contrast, has called for a temporary moratorium on Muslim immigration and made offensive comments about outgroups of all kinds, including women, Mexicans, Asians, and those with disabilities,â the study says.
The novels also celebrate non-violent means of conflict resolution and do not glorify revenge. For example, during the dramatic Battle of Hogwarts in the final novel, Harry rescues his arch-nemesis, Draco Malfoy, when a fire tears through the room of requirement.
Trump has often spoken about getting back at Americaâs âenemiesâ and repeatedly discussed his partiality for waterboarding during the Republican debates. Trump has also praised acts of violence committed by supporters during his rallies.
New âPotterâ book looms
In a few select cases, literature has played an important role in guiding public opinion. The widely-read anti-slavery novel âUncle Tomâs Cabin,â written by Harriet Beecher Stowe and published in 1852, was regarded as a key reason the American public rejected slavery.
But the University of Pennsylvania researchers said this phenomenon is rare, and that the popularity of the Harry Potter series â which has sold more than 450 million copies worldwide since 1997 â gave them a unique opportunity to poll the public.
And with the eighth installment of the Harry Potter series, âHarry Potter and the Cursed Child,â set to be released on July 31, the âHarry Potterâ effect could get new momentum at a critical point in the U.S. election.
âHarry Potterâs popularity worldwide stands to make a difference not just in the U.S. election, but in elections across Europe that involve aggressive and domineering candidates worldwide,â Murtz wrote.