愛污传媒

Skip to main content

Is 'tip-flation' here to stay? This financial expert thinks so

Share

In recent years, Canadians have witnessed a subtle but significant shift in the number of businesses requesting tips. Following COVID-19-related lockdowns, as restaurants and other public spaces reopened, many have said they noticed an increase in requests from establishments that didn鈥檛 normally ask for tips.

For many consumers, this has led to 鈥,鈥 a feeling of exhaustion from being asked to tip more money at an increasing number of businesses. 

The surge in tipping prompts may also disrupt the delicate balance some customers must strike between showing appreciation for a service and maintaining their budget. I鈥檒l explore a few of the reasons behind this trend, as well as its implications and whether it鈥檚 here to stay.

THE ORIGINS OF 'TIP-FLATION'

Canada has always had a strong tipping culture, and it鈥檚 common for customers to leave a gratuity for:

  • Restaurant and bar service
  • Valet service
  • Cleaning services
  • Taxi and transportation services

Prior to the COVID-19 pandemic, the standard tip for table service across the country, for example, was 15 per cent. However, a survey conducted by Restaurants Canada in April 2022 showed Canadians were tipping an average of 17.6 per cent of their bill.

According to the same survey, 44 per cent of respondents said they were tipping a higher percentage of their bill when dining at restaurants in person, compared to before the pandemic.

Referred to as "tip-flation," this phenomenon has also seen an increasing number of businesses, from local cafes to nail salons and even fast-food restaurants, implement automated tip prompts at the counter, some running as high as 30 per cent.

A more recent survey conducted by the Angus Reid Institute earlier this year shows that more than 80 per cent of 1,610 respondents believe 鈥渢oo many places are asking for tips.鈥 Based on the same survey, only 13 per cent of participants believe the quality of service has increased.

This comes at a time when inflation remains high in Canada. Although the annual rate currently sits at 3.8 per cent, it is still above the two per cent target set by the Bank of Canada. Experts say the elevated cost of living has likely contributed to the rise in requests for tips.

WILL TIP REQUESTS BECOME MORE WIDESPREAD?

In Canada, tipping is considered voluntary and carries no legal obligation. But customers may face undue pressure to leave a tip as and stay on top of their bills.

At this point, so many businesses have incorporated tip prompts into their payment systems that they can seem hard to avoid.

However, a growing number of restaurants are experimenting with a service-included business model, where the cost of service is already included in prices listed on the menu. This removes the need for tipping and would see staff members receive higher wages.

. In a telephone interview in September, owner Jennifer Low told CTVNews.ca that all her employees earn a wage of at least $23.15 per hour, explaining that staff members don鈥檛 argue over how tips are split and customers aren鈥檛 surprised when they receive their bills.

The shows 59 per cent of participants said they would prefer if Canada moved towards a service-included payment model.

POTENTIAL FOR UNINTENDED CONSEQUENCES

While those on the receiving end of gratuities see an obvious benefit, the increase in tip requests could put customers in an awkward position. Those who may have only been used to tipping waiters and bartenders during a night out are now being asked to tip for their morning coffee, afternoon lunch, and more.

The previously mentioned Angus Reid survey showed two concerning pieces of data:

  • 78 per cent of participants said they believe tipping is no longer about 鈥渟howing appreciation for a job well done鈥
  • 73 per cent of respondents believe that tips exist as 鈥渁 way for employers to underpay their employees鈥

These responses could imply that the majority of customers are unhappy about receiving requests to tip more money, instead viewing these prompts as a way for businesses to exploit both customers and their employees.

In the short term, the increase in tip requests could be positive, allowing hard-working waiters, valets, cleaners, baristas, and other service providers to take home more money.

However, there could also be some negative long-term consequences as once-loyal customers tire of the ever-increasing requests for money.

Tensions could form between customers and the businesses they frequent, causing them to visit these establishments less often, which could negatively impact the workers who rely on regular customers and their tips to make ends meet.

As many continue to struggle with the high cost of living, this could lead some Canadians to revisit their budget and cut back on unnecessary spending. Tipping for a coffee or sandwich that could be easily made at home usually falls into this category.

SHOULD YOU TIP BASED ON YOUR INCOME?

Traditionally, the amount you tip isn鈥檛 based on your personal income, but the pre-tax cost of the service provided.

fair tip typically ranges from 15 to 20 per cent. For example, a $100 restaurant bill would garner a tip of $15 to $20. However, customers may choose to tip more or less based on their personal finances and/or the quality of service they receive.

Many tip-earners are paid minimum wage, which can be difficult to live on by itself. The extra money from gratuities might turn what would be a dead-end job into a long-term career.

Tipping can arguably be considered an ethical responsibility when visiting a business where workers are paid minimally. But what about businesses where employees already earn a fair wage? Here, I believe there鈥檚 greater sympathy for not leaving a tip if you are struggling financially yourself.

ADAPTING TO A CULTURE OF RISING TIP REQUESTS

Are you still unsure of when or how much you should tip?

For the time being, I鈥檒l continue to tip 15 to 20 per cent for quality service and hospitality. However, I also believe that tipping has gotten out of hand.

Ultimately, leaving a tip is a choice, not an obligation. Tips should be given intentionally as a sign of gratitude for great service.

If you鈥檙e bothered by the increasing tip requests, the best thing you can do is where employees earn a fair wage, and you won鈥檛 be pressured into tipping. The more support these smaller companies receive, the more we might see other businesses adopt the same model.

Christopher Liew is a CFA Charterholder and former financial advisor. He writes personal finance tips for thousands of daily Canadian readers on his .

CTVNews.ca Top Stories

It's a dream for many Canadians, trying to save up enough money for a down payment on their very first home. That was also the dream for the Esmeralda family, a family of five with two dogs who currently live in a Scarborough apartment building.

Donations are quickly pouring in for the family of a young woman who was found dead inside a Walmart in Halifax last weekend.

A haunted house in the Ontario Town of Innisfil is causing a real scare for some people a week before Halloween.

BREAKING

BREAKING

Four people are dead and another is in hospital following a fiery crash in downtown Toronto that happened overnight on Lake Shore Boulevard.

Sri Lanka says 3 locals were arrested over a possible attack on Israel tourists

Sri Lanka police have arrested three persons in connection with a possible attack on Israeli travellers in the Indian ocean island, a government minister said on Thursday, a day after the authorities stepped up the security across the country, with the United States warning of an attack targeting a popular tourist destination.

Local Spotlight

He is a familiar face to residents of a neighbourhood just west of Roncesvalles Avenue.

A meteor lit up our region's sky last night 鈥 with a large fireball shooting across the horizon over Lake Erie at around 7:00 p.m.

Residents of Ottawa's Rideauview neighbourhood say an aggressive wild turkey has become a problem.

A man who lost his life while trying to rescue people from floodwaters, and a 13-year-old boy who saved his family from a dog attack, are among the Nova Scotians who received a medal for bravery Tuesday.

A newly minted Winnipegger is hoping a world record attempt will help bring awareness for the need for more pump track facilities in the city.

A Springfield, Ont. man is being hailed a 'hero' after running into his burning home to save his two infant children.

Hortense Anglin was the oldest graduate to make her way across the platform at York University's Fall Convocation ceremony this week. At the age of 87, she graduated with an Honours degree in Religious Studies.

Looking for a scare with good intentions this Halloween season? The ghosts and ghouls of Eganville, Ont. invite families to tour the Haunted Walk at Lekbor Manor.

The image of a sleepy Saskatchewan small town with 'not a lot going on' is a well-known anecdote. However, one Saskatchewan company is hoping to change that 鈥 and allow communities both on and off the beaten path to share their stories and advertise what they have to offer.

Stay Connected