Apple鈥檚 smartphone sales tumbled 10 per cent last quarter, according to market research firm IDC, as sales in China fell sharply.
The company has lost momentum in China as nationalism, a rough economy and increased competition have hurt Apple over the past several months.
鈥淚t鈥檚 a steep drop for Apple, but if you think of where we have been in the past four years, Apple has probably been the most resilient brand, overcoming supply chain issues and macro challenges, more than other brands,鈥 said Nabila Popal, research director at IDC, told CNN.
Samsung had been the top smartphone manufacturer for the past 12 years. Apple took the crown last year 鈥 but only for one quarter, as Samsung took the spot back.
鈥淚t鈥檚 also very significant that Samsung is back at the top,鈥 Popal said. 鈥淭his year, we are expecting Android to grow at twice the pace of iOS.鈥 (Android is the operating system used by Samsung systems, while iPhones use iOS.)
That鈥檚 because Android had a strong decline over the past few years, so it has more room to grow now. Both Apple and Samsung did not respond to a request for comment.
Overall, IDC global smartphone shipments increased 7.8 per cent year over year to about 289 million devices in the first quarter of 2024, indicating the smartphone market is reemerging after two years of macroeconomic challenge.
Samsung occupied about 20.8 per cent of market share (or 60.1 million shipments) during the quarter, followed by Apple with 17.3 per cent (50.1 million shipments). Chinese manufacturer Xiaomi made up 14.1 per cent (40.8 million shipments).
In December, Apple overtook Samsung as the highest performer in the smartphone category, ending Samsung鈥檚 12-year run at the top, with 20 per cent market share (compared to Samsung鈥檚 19.4 per cent market share).
Although IDC said in its latest report that it expects Apple and Samsung to maintain their hold on the market, the resurgence of Huawei and other companies in China, including Xiaomi and OPPO/OnePlus, will likely continue. Chinese consumers who once would have considered Apple are now turning to national brands in China.
China remains an important market for Apple as it is the largest market behind the U.S. The company continues to offer discounts in China to help boost sales.
Last year, Huawei鈥檚 popular Mate 60 smartphone made headlines when the US government sought more information about the Pro model, which included a sophisticated processor. Its debut shocked industry experts who questioned how the company could make such a chip following sweeping efforts by the United States to restrict China鈥檚 access to foreign chip technology because of perceived national security concerns.
Popal also noted Apple has not articulated a strong message about artificial intelligence, at a time when many tech companies are doubling down on related strategies and features.
鈥We鈥檙e hoping to hear some messaging around this at its June developer conference,鈥 she said. 鈥淲e鈥檙e hopeful if they do provide something for the consumers 鈥 they should gain more interest that they鈥檝e seen challenges with.鈥
Samsung, however, has already gone all in on AI. For its most recent flagship Galaxy S24 lineup, which was announced in January, the company emphasized bringing AI advancements to its messaging, photos and games.
鈥淎s the overall smartphone market recovers this year, with a strong focus on AI, Samsung is in good position to grow further this year,鈥 she added.
Prime Minister Justin Trudeau says the government is slashing immigration targets as he admits the government did not get the balance right following the COVID-19 pandemic.
Four people are dead and another is in hospital after a Tesla driving through downtown Toronto at a high rate of speed crashed into a guardrail and struck a concrete pillar on Lake Shore Boulevard.
It's a dream for many Canadians, trying to save up enough money for a down payment on their very first home. That was also the dream for the Esmeralda family, a family of five with two dogs who currently live in a Scarborough apartment building.
Radon is a radioactive gas found in nearly every Canadian home. A new research study is putting a renewed spotlight on the invisible, odourless element that is the second-leading cause of lung cancer in Canada.
Prosecutors are set to announce whether or not they recommend that Erik and Lyle Menendez be resentenced for the 1989 killings of their parents in Beverly Hills.
The RCMP is warning residents in northeast Saskatchewan to seek shelter and avoid picking up hitchhikers as police search for a group of armed and dangerous suspects.
Donations are quickly pouring in for the family of a young woman who was found dead inside a Walmart in Halifax last weekend.
A new report by the Canadian Institute for Health Information says 83 per cent of adults in this country have a regular primary-care provider, but that still leaves 5.4 million adults without one.
The NDP is looking to push back against what it calls a 'creep' of legislation, petitions and threats from the Conservatives aimed at reducing access to abortion.
The RCMP is warning residents in northeast Saskatchewan to seek shelter and avoid picking up hitchhikers as police search for a group of armed and dangerous suspects.
Four people are dead and another is in hospital after a Tesla driving through downtown Toronto at a high rate of speed crashed into a guardrail and struck a concrete pillar on Lake Shore Boulevard.
Donations are quickly pouring in for the family of a young woman who was found dead inside a Walmart in Halifax last weekend.
Another local homeowner says trees owned by the City of Regina have caused damaged to his property for years and has resulted in tens of thousands of dollars spent from his own pocket.
Emergency crews responded to a call for a stabbing at Paul Landry Park on Uplands Drive, between Paul Anka Drive and Bennett Street, at 10:25 a.m. Thursday.
At least 1,749 people have died from toxic and unregulated drugs in British Columbia since the start of the year 鈥 a rate of more than six people per day, according to the latest data from the provincial coroner's office.
Prosecutors are set to announce whether or not they recommend that Erik and Lyle Menendez be resentenced for the 1989 killings of their parents in Beverly Hills.
Trash carried by a North Korean balloon fell on the presidential compound in central Seoul on Thursday, officials said, the second such case in recent months that raise concerns about the vulnerability of key South Korean sites during potential North Korean aggression.
Elon Musk's super PAC didn't announce a winner for its "daily" $1 million giveaway to registered swing state voters on Wednesday, the same day news broke that the Justice Department warned Musk鈥檚 group that its sweepstakes might be illegal.
The Israeli military has forced Palestinians to enter potentially booby-trapped houses and tunnels in Gaza to avoid putting its troops in harm鈥檚 way, according to an Israel Defense Forces (IDF) soldier and five former detainees.
British killer nurse Lucy Letby lost her bid Thursday to challenge her conviction for the attempted murder of a baby girl in her care.
An international conference for Lebanon in Paris on Thursday raised US$1 billion in pledges for humanitarian aid and military support to help the country where war between Hezbollah militants and Israel has displaced a million people, killed over 2,500, and deepened an economic crisis, French organizers said.
Prime Minister Justin Trudeau says the government is slashing immigration targets as he admits the government did not get the balance right following the COVID-19 pandemic.
Prime Minister Justin Trudeau on Thursday said he would lead his Liberal party into the next election despite mounting unhappiness among some legislators about his performance.
Foreign Affairs Minister M茅lanie Joly is attending a conference on Lebanon as leaders try to help the country cope with the damage caused by Israeli airstrikes.
A Colorado man has filed the first lawsuit against McDonald鈥檚 relating to its E. coli outbreak linked to Quarter Pounders that, so far, has led to at least 49 illnesses across 10 states, including one death.
Radon is a radioactive gas found in nearly every Canadian home. A new research study is putting a renewed spotlight on the invisible, odourless element that is the second-leading cause of lung cancer in Canada.
At least 1,749 people have died from toxic and unregulated drugs in British Columbia since the start of the year 鈥 a rate of more than six people per day, according to the latest data from the provincial coroner's office.
Vancouver Fire Rescue Services received its first shipment of new firefighting gear on Wednesday, advancing the department's plans to reduce cancer risk for its members.
Officials in Hong Kong said Wednesday they have discovered dinosaur fossils in the city for the first time on a remote, uninhabited island that's part of a geopark.
A meteor lit up our region's sky last night 鈥 with a large fireball shooting across the horizon over Lake Erie at around 7:00 p.m.
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits -- all on display at an exhibition that is opening in London just in time for Halloween. But you know what really scares him? Artificial intelligence.
Beyonc茅 is expected to appear Friday in her hometown of Houston at a rally for Vice-President Kamala Harris, according to three people familiar with the matter.
Ron Ely, who played the title character 'Tarzan' in the 1960s NBC series, has died at the age of 86.
Keurig Dr Pepper will expand its energy drink business by acquiring the brand Ghost for more than US$1 billion. The range of Ghost鈥檚 energy drink flavors, in partnership with sweet brands like Sour Patch Kids and Oreo, sets Keurig up to appeal to a younger audience, the company said in a statement Thursday.
Cineplex Inc. has filed an appeal of a record $38.9-million fine for deceptive marketing practices imposed by the Competition Tribunal.
Canada's discount airline is suspending operations to and from Saskatoon.
A Toronto man who only recently checked a Lotto 6/49 lottery ticket he bought back in June is now $2.5 million richer.
A new resident at a Manitoba animal rescue has waddled her way into people's hearts.
Grab your passport and your sunscreen, Lonely Planet has just revealed its 30 must-visit destinations for 2025 as well as a brand-new rundown of top 10 travel trends.
Chris Boucher was back, for at least one game. The veteran forward spent most of last season at the far end of the Toronto Raptors' bench, rarely seeing playing time.
An 18-year-old has filed a lawsuit over the ownership of the ball Shohei Ohtani made baseball history with when he became the inaugural member of the 50-50 club.
Hundreds of people ran to the music of German composer and pianist Beethoven Wednesday night in a unique race in Halifax.
A town in southern Alberta will be one of the first to let golf carts be driven on select roads as part of a provincial pilot program.
An increased risk of fire has prompted the recall of thousands of Honda hybrid vehicles in Canada.
A senior executive for Volkswagen in China has been deported for allegedly using cocaine and marijuana while on vacation in Thailand, according to Chinese authorities and German media reports.
A new resident at a Manitoba animal rescue has waddled her way into people's hearts.
Hundreds of people ran to the music of German composer and pianist Beethoven Wednesday night in a unique race in Halifax.
He is a familiar face to residents of a neighbourhood just west of Roncesvalles Avenue.
A meteor lit up our region's sky last night 鈥 with a large fireball shooting across the horizon over Lake Erie at around 7:00 p.m.
Residents of Ottawa's Rideauview neighbourhood say an aggressive wild turkey has become a problem.
A man who lost his life while trying to rescue people from floodwaters, and a 13-year-old boy who saved his family from a dog attack, are among the Nova Scotians who received a medal for bravery Tuesday.
A newly minted Winnipegger is hoping a world record attempt will help bring awareness for the need for more pump track facilities in the city.
A Springfield, Ont. man is being hailed a 'hero' after running into his burning home to save his two infant children.
Hortense Anglin was the oldest graduate to make her way across the platform at York University's Fall Convocation ceremony this week. At the age of 87, she graduated with an Honours degree in Religious Studies.
At least 1,749 people have died from toxic and unregulated drugs in British Columbia since the start of the year 鈥 a rate of more than six people per day, according to the latest data from the provincial coroner's office.
Vancouver police say they鈥檙e investigating a stabbing in the city鈥檚 downtown core Thursday morning.
Although this is not a story about socks, you should know Dave Morris鈥檚 are often mismatched.
Four people are dead and another is in hospital after a Tesla driving through downtown Toronto at a high rate of speed crashed into a guardrail and struck a concrete pillar on Lake Shore Boulevard.
It's a dream for many Canadians, trying to save up enough money for a down payment on their very first home. That was also the dream for the Esmeralda family, a family of five with two dogs who currently live in a Scarborough apartment building.
One person has been rushed to hospital in life-threatening condition after a daylight shooting in North York, Toronto paramedics say.
A town in southern Alberta will be one of the first to let golf carts be driven on select roads as part of a provincial pilot program.
Richard Robert Mantha, accused of kidnapping and sexually assaulting several women at a rural property east of Calgary, has fired his legal counsel again.
The Royal Canadian Legion Poppy Campaign is launching Oct. 25, aiming to raise money to support Canada鈥檚 veterans and their families.
Emergency crews responded to a call for a stabbing at Paul Landry Park on Uplands Drive, between Paul Anka Drive and Bennett Street, at 10:25 a.m. Thursday.
Ottawa police are asking for the public鈥檚 help to identify a vehicle and its driver and passenger, as the investigation continues into a homicide late last month in Ottawa鈥檚 south end.
Quebec鈥檚 Bureau of Independent Investigations (BEI) is investigating after police in Gatineau, Que. shot and killed a man who allegedly stabbed an officer during an investigation.
Montreal Mayor Valerie Plante announced Wednesday she would not seek a third mandate. Her decision has many talking about the demands of municipal leadership, particularly for women.
An investigation into a climate of fear at a Montreal primary school has reignited a debate about secularism in Quebec's education system, with the provincial government pledging to consider new measures to keep religion out of classrooms.
Quebec Solidaire (QS) Rosemont MNA Vincent Marissal said on Thursday that he is not closing the door on running for mayor of Montreal.
The Edmonton Police Service says there was a drug lab at a business where a sudden death happened earlier this week.
Here鈥檚 a look at some of the wild weather from around the world this past week.
A man is facing charges after he was arrested by High Level RCMP for allegedly forcing girlfriend into confinement and physically assaulting her earlier this month.
Donations are quickly pouring in for the family of a young woman who was found dead inside a Walmart in Halifax last weekend.
WorkSafeNB is investigating after a man was killed in a workplace incident at a tire shop in Moncton, N.B., last week.
What once was Hurricane Oscar is now a strong, post-tropical low-pressure system. The centre of the system is holding east of the Atlantic coastline of Nova Scotia. Some of the outermost bands of rain are expected to build into the Eastern Shore of the mainland and Cape Breton Thursday night into Friday.
A Manitoba man who pleaded guilty to murdering his common-law partner and two children more than two years ago was sentenced Thursday.
The Manitoba government is extending its retail theft initiative.
The parents of an infant who was found to be malnourished and abused are facing charges.
Regina police says a reward of up to $50,000 is available for information that leads to the arrest of Daniel 'Juma' Drie Atem, who officers say is responsible for a murder that occurred downtown in the summer of 2023.
Another local homeowner says trees owned by the City of Regina have caused damaged to his property for years and has resulted in tens of thousands of dollars spent from his own pocket.
The RCMP is warning residents in northeast Saskatchewan to seek shelter and avoid picking up hitchhikers as police search for a group of armed and dangerous suspects.
Detective Robert Hofstetter examined Erb鈥檚 home after her death and came to several conclusions based on the blood stains he found there.
A psychologist who recently assessed Geovanny Villalba-Aleman believes he may have experienced a psychotic break before stabbing three people in a gender studies class at a University of Waterloo.
Corrections Service Canada has confirmed a women鈥檚 prison in Kitchener is in lockdown.
The RCMP is warning residents in northeast Saskatchewan to seek shelter and avoid picking up hitchhikers as police search for a group of armed and dangerous suspects.
There is an increased police presence in Saskatoon鈥檚 Mayfair neighborhood following a series of reported fires in the area.
Federal housing minister Sean Fraser says he鈥檚 going to work directly with the cities of Saskatoon and Regina to tackle homeless encampments, after the province ignored his funding offer last month.
Sudbury police say a weapons call about a man pointing a gun at a woman in the city鈥檚 West End on Tuesday afternoon led to multiple charges.
The president and CEO of New Brunswick-based Covered Bridge Potato Chips is taking an 'extended leave of absence' after being charged with domestic violence this past weekend.
A 72-year-old driver was charged Wednesday with following two closely after a five-vehicle crash sent several people to hospital in Parry Sound.
Ineos Styrolution will not restart production at its Sarnia plant. The chemical company has been shut down since April after the nearby First Nation reported members getting sick from elevated benzene levels.
A ceremony was held inside council chambers Thursday morning, honouring London鈥檚 mayor with the first poppy of this year鈥檚 campaign.
David Musyj said the process of establishing a new board continues, stressing that it took a longtime for the hospital group to get into the situation it's in and it will take time to make things right.
A power outage left thousands of Barrie residents in the dark on Wednesday night.
Emergency crews were called to attend a fire that broke out in a grassy area in Barrie on Thursday morning.
A haunted house in the Ontario Town of Innisfil is causing a real scare for some people a week before Halloween.
The drilling, part of the investigation into the 2021 Wheatley explosion, has come to an end. Community members will now see the drilling rig moved from downtown.
Members of Unifor Local 2458 at Clear Medical Imaging are preparing for a possible strike, as the deadline looms Thursday night.
The Windsor Police Traffic Enforcement Unit was cracking down on various driving infractions across the city on Thursday.
At least 1,749 people have died from toxic and unregulated drugs in British Columbia since the start of the year 鈥 a rate of more than six people per day, according to the latest data from the provincial coroner's office.
Legend has it that on a dark evening in 1988, friends of Supt. Joe Atherton quietly buried his body on the site of the old provincial RCMP headquarters in Vancouver.
Prime Minister Justin Trudeau says the government is slashing immigration targets as he admits the government did not get the balance right following the COVID-19 pandemic.
Dave Lindsey began growing giant pumpkins to bring a bit of magic to his grandkids' Halloween.
A U.S. District Court judge in Montana has sentenced a 27-year-old man from Kelowna, B.C., to 18 months in prison for using fake names to buy guns with the aim of selling them in Canada.
Nearly two years after a man was stabbed to death in downtown Kelowna, RCMP have made an arrest in the case.
A town in southern Alberta will be one of the first to let golf carts be driven on select roads as part of a provincial pilot program.
A Lethbridge recovery centre, tasked with helping residents struggling with addictions, is celebrating its first year of success in the community.
Graduate students looking to become mental-health professionals will have more opportunities to study in the University of Lethbridge鈥檚 Master of Education Counselling Psychology program.
An annual event held in Sault Ste. Marie is back for the 29th year to ensure local kids get the winter clothing they need as the temperature dips.
The lack of 24-hour public washrooms has been a long-standing issue in the Sault, especially considering the rise in homelessness.
The union representing the fire rangers with the Ministry of Natural Resources says money won鈥檛 fix the systemic problems in the workplace.
Investigators found the remains of a 77-year-old American man on Wednesday at the scene of a fire that destroyed a hotel in western Newfoundland earlier on the weekend.
Police in western Newfoundland say a 77-year-old man visiting the province from Kansas is missing after a fire at a hotel in Deer Lake, N.L.
At 2 p.m. on Thursday, the scene at the Lions Club in Clarenville, N.L., rivalled any rowdy St. John's bar that thumps with music late on a weekend night.
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