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    • Bud Light exec takes leave after boycott calls, reports say

    FILE - Cans of Bud Light beer are seen in Washington, Thursday Jan. 10, 2019. (AP Photo/Jacquelyn Martin, File) FILE - Cans of Bud Light beer are seen in Washington, Thursday Jan. 10, 2019. (AP Photo/Jacquelyn Martin, File)
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    NEW YORK -

    The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.

    Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.

    A spokesperson for Bud Light's parent company, Anheuser-Busch InBev, on Saturday did not directly confirm the leave of absence but said Allen as vice president of Bud Light will report directly to Benoit Garbe, U.S. chief marketing officer. The company also made streamlining changes so that its most senior marketers are more closely connected to all of its brand activities.

    The partnership between the blue-emblazoned beer brand and Dylan Mulvaney, who has more than 10.8 million followers on social media, hit the internet on April 1. That's when Mulvaney posted a video on Instagram showing herself cracking open a can of Bud Light, one with the hashtag .budlightpartner.

    Companies have broadened efforts to attract customers and employees across racial, cultural and other lines as the country continues to diversify. In many cases, their own shareholders have pushed them to become more inclusive in hopes of improved returns.

    Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics."

    But the Bud Light-Mulvaney partnership quickly brought an onslaught of criticism from people who said they're angry about the world going "woke." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle.

    Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light. But the stock is still up 9.1% for the year so far, more than the broad U.S. stock market, as measured by the S&P 500.

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    • U.S. authorities earlier this year knew the whereabouts of a former Canadian Olympian who is now on the run for allegedly running a transnational drug trafficking ring and orchestrating murders in Ontario, according to Ontario court documents.

    • The Maritime Sikh Society says the body of a young employee who died at a Walmart in Halifax last weekend was found by her mother.

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    A new resident at a Manitoba animal rescue has waddled her way into people's hearts.

    Hundreds of people ran to the music of German composer and pianist Beethoven Wednesday night in a unique race in Halifax.

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    Hortense Anglin was the oldest graduate to make her way across the platform at York University's Fall Convocation ceremony this week. At the age of 87, she graduated with an Honours degree in Religious Studies.

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    • A Winnipeg teenager has been charged with multiple offences after a stolen car crashed in St. Boniface Thursday morning.

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    • The Saskatchewan RCMP is calling off its dangerous persons alert after two people were arrested in the Tobin Lake area Thursday afternoon.

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    • Saskatoon police are investigating a series of suspicious fires that were lit in the Mayfair neighbourhood on Thursday morning.

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    • The Gathering Place board chair Peter Gregory is vowing to fight to keep the doors to the Cassells Street soup kitchen open after the District of Nipissing Social Services Administration Board denied their six-figure funding request.

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    N.L.

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