On the beach, guests were able to view the displays of Prada, Ruinart Beach Lounge and X Pilar Zeta by W Hotels, Faena Art X Random International, and Random International Living room. At the Prada Paradoxe pop-up, people were able to view intricate designs involving Prada couture. Visiting the Ruinart Beach Lounge and X Pilar Zeta by W Hotels, guests were able to view interactive art while enjoying beverages with others in the seated areas. Throughout the Random International Livingroom, the public may enjoy an interactive light maze experience that lets maze-goers out onto the beach when they are finished.

Opening this year’s Art Basel for Miami 2022, The invitation-only preview began on November 29 through November 30, 2022. The show was open to the public from December 1, 2022, through December 4, 2022. According to The Greater Miami Convention & Visitors Bureau, there were 283 galleries from 38 countries and 35 speakers across 9 panels, making Art Basel Miami 2022 the “.”

During the week of Art Basel in Miami 2022, the delivery drivers of Reliable couriers were able to pick up and drop off every delivery on time successfully. Despite the many obstacles our drivers had to face, such as traffic, late flights or pick-up times, and assisting with loading and unloading fragile art that required more time to transport than first thought, our drivers were still on time 100 percent of the time for this year’s Art Basel show.

The Art Basel show has nearly doubled in size and requires many hours of manpower to set up and put together. This is why since 2004, Reliable couriers have been helping artists to move their works from the airport, hotel, boat, etc., to the Miami Beach Convention Center and back home again. Our couriers have access to a fleet of vehicles ranging from sedans and cargo vans to box trucks with lift gates, accommodating any work that needs to be delivered or transported during the Art Basel show.

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If you were running a display booth yourself, you just needed to worry about how many eyes you could get on your products to nab those sales. But now things are different. Safety is paramount as now people running trade show displays as well as attendees have both a pandemic as well as bad actors to worry about.

Trade shows are a place where amazing ideas are shared, but also some very valuable and expensive equipment or products are being placed on display. This means that along with a pandemic to worry about, there’s always been the risk of bad actors looking to steal something of value, whether for themselves or even for another company.

Today, we’re going to take a dive into how to prepare yourself for a trade show in a world affected by the COVID-19 pandemic.

Staying Safe Against the Viral Element

The COVID-19 virus has changed a lot about the way that we do anything in the world today. Trade shows, conventions, large-scale events of any sort—all of these have been greatly affected, with some of them taking on a more hybrid or completely online nature. But if you’re going to a trade show in person, you’ll want to make sure you take the proper precautions to ensure that you remain safe from the pandemic.

• Wear a suitable face mask to prevent catching COVID-19. According to the CDC, suitable masks have two or more layers of washable, breathable fabric. The mask must also completely cover your nose and your mouth, if your mouth or nose are exposed, then you’ll be able to catch COVID-19 while it is in the air. Finally, make sure the mask fits snugly and doesn’t leave space for gaps. Your mask should have a nose wire to help prevent air leaks from the top of the mask as well. If you have a beard, wearing two masks such as one disposable mask and one cloth mask will help ensure that your facial hair does not impede on your safety.
• Regularly wash your hands throughout the day and keep hand sanitizer handy. Trade shows often have a lot of high-traffic surfaces that you may touch, so keeping your hands clean will help reduce the chances of collecting COVID-19 from a physical surface.

Keeping You and Your Products Safe from Bad Actors

Even before the pandemic, there’s always been the possibility of bad actor elements being present. It can be opportunistic individuals looking to resell a stolen item, or it could even be someone trying to steal another company’s product for their own. Whatever the reason, there is always the chance that there is someone at a trade show with less-than-noble intentions. If you’re running a trade show booth, here are some ways to protect yourself and your products again such bad actors…

• With everyone wearing face masks to protect themselves from COVID-19, it is important to make sure that attendees and businesses are able to identify themselves by their badges. Badges should have a picture of the person as well, or a QR scanning code to confirm identity.
• Whether you’re running a booth or an attendee, make sure to only wear your badge while you’re at the trade show. If you’re leaving the trade show, take your badge off and keep it away in a purse or backpack. If there is a bad actor lurking about, wearing your badge is an invitation to a possible robbery of your badge. Don’t give them the chance—hide away your badge while you’re off the trade show floor.
• If you are working with very expensive products, be sure not to advertise that to just anyone. Keep your advertising to those who have identifying badges, so that you know that you’re advertising to the right people! This helps reduce the likelihood of unwanted parties getting curious about you and your products.

Safety Means A More Enjoyable Trade Show

Nothing feels quite like a presentation going right! By keeping these pieces of safety advice in mind, you’ll be able to forge ahead into this uncertain, pandemic-impacted world. Keep your trade shows safe to maximize your enjoyment of your time there, so that you can focus more on catching those sales opportunities and learning about how your industry is evolving!

Move Your Trade Show Materials with RŰÎŰ´ŤĂ˝

When it comes to preparing for your next trade show, time is of the essence! RŰÎŰ´ŤĂ˝ offers 24/7 same day delivery services for the transportation and shipping of trade show and convention materials. Whether you have display booths, loads of props and giveaways, or sensitive equipment, our diverse fleet of vehicles and specially trained team of bonded drivers will make sure that they’re transported to your next convention center safely and securely. Give us a call or visit our website to learn more about our trade show delivery services and receive a free, zero-obligation price quote for your next shipment!

The post How to Prepare and Be Safe for a Trade Show in A COVID-19 World appeared first on RŰÎŰ´ŤĂ˝.

But as 2021 came around and there was a rise in optimism about a recovery from the pandemic, trade shows began to reassess whether they should make a reappearance. Some have decided to try. Others are still holding back as the Delta Variant has become more prominent and is infecting people in greater numbers and faster.

The Rise of the Delta Variant and Its Effects

One example of how trade shows in 2021 are now being affected—In February of 2020, one of the year’s early tradeshows known as the Mobile World Congress had chosen to cancel the event due to the potential COVID-19 disaster that could happen with tens of thousands all gathered. It was a wise decision and was one of the earliest cancellations of the year 2020 before others followed.

But as 2021 came around, the Mobile World Congress decided that they were going to go ahead and try having their event in June 2021. They had taken action to be prepared for the pandemic’s effects. Social distancing reminders, mandatory mask-wearing, health questionnaires, facial recognition for touchless contacts, and even mandatory rapid tests that required a negative result. They were taking every measure possible to ensure a safe 2021 Mobile World Congress.

Originally, the people organizing the Mobile World Congress expected 40,000 to 50,000. But when the Delta Variant began taking its toll, the organizers reduced their expectations to around 30,000. In the end, workers on the convention floor estimated that only around 10,000 actually showed up. To give a sense of how much has changed at the Mobile World Congress, the 30,000-person estimate was just a quarter of the usual attendance numbers before the pandemic. That means only roughly a twelfth of original attendance numbers showed up in June 2021.

The Future of Tradeshows in a Pandemic

Things aren’t all doom and gloom, however, for trade shows. The way that trade shows have had to adjust themselves in a pandemic-effected world has opened new doors to how businesses can get the exposure they need, and possibly tap into an even greater audience! Many conventions across the globe have adopted either a hybrid or an entirely online experience, providing a quick and safe way for businesses and consumers to have a look at their products and services. It isn’t perfect, but that’s only because the hybrid and online convention event experience is still young, but the most successful ones thus far may become the ones to establish how the future of trade shows and conventions will look like.

There are benefits to the hybrid and online trade show and convention model—there’s a significantly smaller footprint left behind. Less waste is generated over the course of a hybrid or online event as people don’t have to travel or less materials are needed to be transported to achieve the whole trade show experience. In a world where climate change is pressing down on humanity, this can make for a positive change for all.

Transport All Your Trade Show and Convention Materials with RŰÎŰ´ŤĂ˝

Whether you’re planning a full in-person trade show or a hybrid presentation, RŰÎŰ´ŤĂ˝ has the same day trade show delivery services to help with the safe and secure transportation of your trade show and convention materials. Our rush courier services are available 24 hours a day, 7 days a week—whenever you require our services, we’ll make sure to have the right vehicle and bonded driver for your display booths, boxes, and all your other business materials! Give us a call today and receive a free, zero-obligation price quote for your next trade show!

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One Year Before the Trade Show

So, you’ve decided to take your company to the trade show for the world to see! Planning a year ahead will give you the ample time you need for all the preparations leading to a successful exhibition. The first thing you’ll probably want to do is sit down with your team and craft a strict timeline to get everything done. This is crucial because you wouldn’t want to be missing anything the day before the big event, especially if you’re creating your own trade show booths and displays from scratch. Here’s some other things to start planning while you’re a year away from the big event:

• What are your ultimate goals for the trade show? Are you looking to create sales? Show off a new product? Or are you trying to just grow your brand and increase awareness of your company’s products/services?
• Research and discuss with your team about your audience. What do you know of your audience? What are they going to be looking for and how can you target that?
• Research into the trade show event itself! Can you look into the best booth spots for your trade show displays? Can those spots accommodate the kind of display that you want? Where has the best foot traffic to maximize your exposure?
• Review any paperwork that needs to be done to get properly registered for the trade show and make sure that you have any and all paperwork deadlines noted.

This is just the beginning, but getting the research done early will help direct the rest of your planning and preparation!

About Six Months Before the Trade Show

By this point, you’ve done your research and you’re pretty sure of what you want to present to the trade show visitors and guests, and your audience in particular. Now comes the more direct preparation for the big event:

• Sit down with your team to plan out and prepare your displays such as your booth, your marketing materials, and even the freebies you might want to give out to attract traffic. Then begin the production of these materials.
• Review your products that you’re planning to show off at the trade show, especially if it’s something new. You want to make sure it puts on a good show, after all!
• Plan on who will make up your onsite team for the trade show and if you should order any uniforms for them.
• Is your trade show going to be quite a distance away? Start deciding on what shipping and storage services you may need to ensure that all your display materials and giveaways are transported to the event in a safe and timely manner.
• If long-distance, or even international travel, is required—make sure that your trade show team has all their travel documents in order, such as passports.
• Unless you have a dedicated team member who’s good with photography, maybe think about hiring a professional photographer for your trade show booth so that you can show it off on your company’s website and other media.
• Double-check on the creation and construction of your trade show booth displays, handout materials, and anything else that you need for your presentation. The production of these things should be well underway by this point.
• Also, double-check on your hotel reservations and travel tickets if applicable.
• Finally, make sure that your event registration is still good.

Three Months Before the Trade Show

It’s getting close, it almost feels like the trade show is already upon you, but you still have some time to check on everything. These last few months will be the most crucial, to ensure that everything goes as planned—or as best as possibly planned! Here’s what you should be doing during these final months:

• Double-check on all the shipping, storage, and assembly for your display booth materials. You’ll want to make sure the dates are all correct so that your trade show booth and all associated materials are transported and assembled on time.
• Make sure all your displays, marketing, and giveaway materials are ready to go!
• Confirm that all your payments are in order for whatever vendors and logistics you’re working with.
• Check to make sure that travel expenses have been properly sorted out, and that your team is fully aware of how travel expenses will be covered and/or handled. You might be using a corporate credit card, or maybe you’ll have your team reimbursed, this should be communicated clearly to the team.
• You should be spending these months to get your trade show onsite team ready. Make sure your team is trained on whatever questions they should be able to answer regarding your company, your products, and your company’s services. If there’s sales or leads to be made, train your team on their sales pitches and strategies. A trade show is more than just showing off your company’s stuff—there’s always opportunity to make business and connections!

The Trade Show: Time for the Big Event!

Congratulations! You’ve made it to the trade show itself! Now, simply follow through with your plans, interact with visitors to your booth, and be sure to keep your trade show team happy. Be sure to safely keep what info you get from sales or from potential leads as the event goes on, but also try to gauge how your trade show booth is impressing the crowd so that you can aim even higher next time.

Should your trade show include a live presentation, a sales meeting, or any kind of extra public speaking event—be sure to make preparations for it just like you did for the main trade show. Prepare, research, and practice. But along with your trade show booth, whatever extra presentation you give, be sure to collect what info you can at the end to learn of your audience, their thoughts, and how you can approach them for even greater effect next year.

Transport Your Trade Show Materials with RŰÎŰ´ŤĂ˝

You’ve worked hard to put together your various flyers, brochures, giveaways, and of course, your trade show booth displays—but getting them to their destination can be a challenge of its own. With the help of RŰÎŰ´ŤĂ˝â€™ 24/7 same day delivery services, transportation logistics can be a cinch. Our trade show delivery services is fully equipped with a fleet of sedans, cargo vans, box trucks with lift gates, and freight trucks—no matter how big your trade show booth materials may be, we can get them moving swiftly and safely, so that you’ll have the maximum prep time possible. You’ll also have the convenience of GPS-powered real-time tracking and delivery confirmation, so that you’ll know precisely when it’s time to get to assembling your booth and putting on the greatest show. Give us a call at 888-415-1781 or visit our website at ŰÎŰ´ŤĂ˝ to learn more about how RŰÎŰ´ŤĂ˝ can help you be the best prepared by keeping your trade show materials shipping on time.

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